We are one of the leading insurance and financial services companies in East Africa, headquartered in Dar es Salaam, Tanzania.

Our origins can be traced back to 1998. Our company was formed in 2010 after the Insurance Law was changed requiring composite insurance companies to separate. However, before 2010, we had operated under our parent Company, Alliance Insurance Corporation Limited, one of the leading insurance companies in East Africa.
Our customers are our inspiration and we seek to build lifelong relationships with them by offering relevant services that enhance their quality of life. We do so in a simple, friendly, efficient and inclusive way, giving them what they want, when and where they want it. In so doing, we are able to serve and empower our customers, ensuring their peace of mind and financial freedom.


To be the most respected
Life Assurance Provider in Tanzania.


To be the leading Life Assurance Provider that provides superior products and services for the benefit of Tanzanians.

Our Core Values





We aim to provide our clients, with an unmatched offering, ensuring first class solutions that help secure the future.

The foundation of our financial planning philosophy is to make sure your financial security isn't left to chance. We believe insurance is the best way to protect the life you've worked hard to build for you and your family and business.

Our advisors will help you figure out the right types of insurance, and exactly how much you need. And with the highest financial strength ratings in the industry and over 163 years in this business, we'll be here when you need us.

Putting our clients first since day one.


Corporate Governance


The Board of Directors, duly cognisant of its role in safeguarding shareholders’ assets and ensuring a suitable return on investment, reaffirms its commitment to upholding policies and strategies that enhance transparency and accountability as part of the Company’s continuing obligations.